About us
An independent insurance agency, serving Florida since 2011.
Right Choice Insurance is based in Fort Myers and works with individuals, families, and businesses across Southwest Florida and the rest of the state.

Our story
Chalimar Assis founded Right Choice Insurance in 2011 with a simple purpose: to give clients excellent service and more options in a challenging insurance market.
Since then, the agency has grown by helping individuals, families, and businesses find coverage that fits their needs. We take the time to understand each client, explain the options clearly, and help them make an informed decision.
We serve Florida's diverse communities in English, Portuguese, and Spanish.
Right Choice Insurance is a We Insure franchise. That affiliation is what gives our clients access to more insurance companies, while the agency stays locally owned and run.
How we work
The same approach for every client, whatever you need to insure.
One dedicated agent.
You work with the same person from the first quote onward, someone who knows you and your policies.
Multiple insurance companies.
We compare options from several companies and explain the differences, so you can choose with confidence.
Help after the sale.
Policy changes, certificates, ID cards, and questions are handled by our office, not a call center.
What our clients say
Great place, people and price, can't miss that!
Glaybson Silva
Google review
The best insurance office in town.
Alexandre Pinho
Google review
High quality customer service. Very efficient and good rates.
Wanilda Barbosa
Google review
Based in Fort Myers, serving all of Florida
Most of our clients are in Southwest Florida, and we help people and businesses anywhere in the state by phone, text, or email.
Send us a messageOur office
Address
10231 Metro Parkway, Ste. 104Fort Myers, FL 33966
Phone
Hours
Monday to Friday, 9 to 5. Saturday by appointment. Sunday closed.
Ready when you are
Tell us what you want to protect. We'll reply the same day, or the next business day at the latest.
Get a quote